International Week 2017

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Influencer marketing for dummies, or not?

 

Monday, 6th of February |  13:00 - 13:45

Influencer marketing for dummies, or not?

 

 

Colin Wijnholds (NL), also known as KOOLEIN, is an entrepreneur who works in the online market and whose vlogs have more than 159,000 followers. Creating online video content and counselling companies on their social media strategies, has taken up a big position in modern-day society as well as in his life. KOOLEIN will explain to you why online marketing and influencer marketing is the big new hit and especially how it all works.

Influencer marketing for dummies, or not?
Why does all Ajax football players wear Adidas clothing? Do they like the brand or is this just a case of influencer marketing? Does wearing Adidas products make you a good football player? How do everyday people like you and me end up becoming a social influencer? Is it luck or is there a strategy behind it? Find out in this presentation, and maybe you will become the new face of Nike one day .